Within the store admin we can see all our registered stores. Each store is created with its own set of prefernces and theme.
When we create a new store we go through a series of tabs to fill in our store requirements such as:
Appearence - ie. how will our store look what branding do we want to choose from the available themes. How do we present the documents, etc...
Type of store - is it to be B2B or B2C.
Clearing methods - what delivery methods are we going to offer our customers on a store by store basis eg. pickup only, fedex, etc...
Billing methods - what type of billing do we offer our customers eg. paypal, cost centre, etc...
The following video overviews the process
Store Set Up